Bruno and you may Chung (2017) pointed out that this type of chat interactions build empathic dating between mukbanger and you will watchers along with between audience
Woo (2018) used a content data research to look at Southern area Korean mukbang away from an electronic communications and you may advertising position. The girl research ideal one to mukbang’s dominance in Southern area Korea is actually primarily of the viewers’ attempt to overcome the loneliness thru simulating the brand new act away from dining having loved ones or family relations by creating relationships which have mukbangers. Gillespie (2019) analysed 36 mukbang movies off a total of nine girls mukbangers from Usa, Canada, and you may South Korea who’d countless website subscribers and you will utilized rhetorical problem from an effective feminist method of argue that mukbang viewers responded so you’re able to mukbang films in order to learn mukbang’s impact on hegemonic thinness society. Gillespie (2019) reported you to mukbang viewers enjoyed enjoying lady eating messily, being noisy, proving pleasure, and you may overeating while they noticed these habits while the transgressive acts. According to Gillespie (2019), lady visitors was indeed such as attracted to mukbang because they feel linked for other females who had been dining very big servings from below average dinner messily and you may available to personal.
Bruno and you may Chung (2017) accomplished a situation investigation where it questioned about three Southern area Korean mukbangers and a shop holder to examine elements one to mark audience so you can viewing mukbang. Nonetheless they amassed data of viewers’ chat logs, pictures regarding mukbangers’ private sending out homepages, and advice located on the AfreecaTV homepage. Bruno and you can Chung (2017) debated that head beneficiaries off vicarious pleasures provided by mukbang was indeed individuals who consume by yourself but interest a social presence. It advertised this 1 you can inspiration away from mukbang visitors is one these people were building a variety of viewing people through communicating and you may chatting with each other into the a common interest, and that promoted raised thoughts of enjoyment and that belong. People understood mukbang as the a free room in which they could express a good vicarious fulfillment.
Bruno and Chung (2017) theorized one in the event every people don’t learn each other, they could feel the presence out of other watchers from cam screen otherwise statements and you may likes. Brand new talk screen swayed the high quality and you may rise in popularity of mukbang and you will the fresh new psychological feeling of the watchers. Alive cam during and after dining you’ll be more critical than just food by itself for many audiences. Posts research showed that up to 10% out of people resided logged from inside the in the event that food got complete so you can discuss more subjects per its every single day lifestyle. Visitors as well as felt keen on mukbangers’ work to make a personal visibility within the mukbang movies thru proving the individual top, responding to help you viewers’ comments, pausing dinner, and thanking the viewers just who delivered presents. Also, Tune (2018) stuff analysed brand new chats one of the audiences and South Korean mukbangers and argued one to viewers grew partial to and you may believed connected to the new mukbangers as a result of alive telecommunications.
Yet not, Bruno and Chung (2017) emphasized you to personal exposure and you can correspondence among viewers might also be out of control. As an example, some audience had become thus connected to one another which they already been escort service Louisville having fun with specific mukbang channels merely to correspond with both (Bruno and Chung 2017). Certain visitors insulted mukbangers due to their physical appearance plus the amount of dinner it consumed (Song 2018). Bruno and you may Chung (2017) indexed one to even if really visitors stated which have positive and positive comments, certain insulted otherwise criticized mukbangers and/or eating. These were important because positive or bad listeners responses affected other audiences’ reactions so you’re able to and you will interactions towards mukbang stuff.
Some other element of mukbang was its sexual fool around with. Schwegler-Castaner (2018) contended one to mukbang will be understood because fetishizing people dinner. She showcased the brand new care about-depiction of women dining vast amounts of dangerous food appearing new ‘embarrassing appetite’ (p. 784) that ladies conceal which was at the mercy of sexualizing women’s authorities. She plus talked about the potential intimate objectification from lady body and support of your own normative philosophy regarding thinness and you will consumerism.